Week 4

I think the key points to remember from this week's reading were:

- Two areas of PR practice that are highly valued by business leaders are:

• internal public relations
• community relations

--> these relations should be the first and second priority respectively in PR practice.

- a relatively simple employee relations issue could easily become a crisis of major proportions
- goodwill within the community is now being given top priority
- having employees as goodwill ambassadors of the company is a concept that has often been under-estimated
- a company has to respect its employees as 'thinking individuals'
- the principal factor in the success of the case studies in community relations is employee relations
- businesses must genuinely care for the people who make their business work
- Internal publics comprise two main groups: organisation´s employees, association´s members - If employees understand the company and their role in it, they are more likly to supoort organisation´s goals. Another way is to include them in the decision-making process.
- face-to-face communication is the best way of communicating with employees
- employees want to get their information from their immediate supervisor

The readings made me think more about...:

the power employees have. 'One unhappy employee has the potential to damage a company´s polished image in the community' [p.288]. I think this is the most impressive sentence in this reading. I think many companys should realise that, ´cause it´s a huge danger. Otherwise ... but if you have 2000 employees or more, how you can control the fact that all employees are happy?
The 'Insider Info' Chapter was very interesting. It shows us some real facts and the life of PR practitioners. I never thought PR is so complex.