Week 2

I think the key points were:

- Public relations encompassed much more than you realise
- it´s practitioners could work in such a diverse range of areas
- the PRIA represent all communications professionals in Australia
- a PR practitioner must rely on a great number of talents and skills
- the profession is dominated by woman, this is also the trend
- second trend is the emergent practice of working from home
- Public relations is not advertising or marketing, but it´s often mixed up
- one of the big differences between marketing and PR is that marketing has a profit focus, which does not neccessarily apply to PR.
- the focus of quality education in PR needs a combination of theoretical and practical input

It is interesting to see, how PR profession was introduced to australia. I never thought that the US had such a big roll in it. I think this reading has been a good starting point to understand the subject. It made me think about the PR theory practise, which involves marketing, sales and other professions. I also ever thought that PR is such a big profession, but i like the fact that it´s encompassed much more.