Week 8

Sallot, M. and Johnson, A. (2006) To contact... or not? Investigating journalists' assessments of public relations subsidies and contact preferences

- the closer the correspondence between the practitioner’s subsidy and the journalist’s story expectations, the greater the probability of placement

- in the study, journalists complained that:
a) practitioners lacked news sense, values, accurancy, timeliness and style of presentation
b) practitioners lacked a local angle
c) practitioners' offering information were overtly and overly self-serving
d) practitioners lacked ethics

- majority of journalists preferred to be contacted by email


The Importance of Writing Skills by Kurt Wise in Public Relations Quarterly; Summer 2005; 50; 2; ABI/INFORM Global. pg. 37

- writing is an essential public relations skill
- mistakes in grammar, as well as run-on sentences ans paragraph structures, are the biggest problem
- Both, objective and persuative writing is important
- Writing for the Web is a different style of writing
- good writers can change their writing style for audience
- a press release is not an advertisement


The reading made me think more about PR theory/practice in that:
writing is the most important aspect in the relationship between journalists and PR practitioners. It is essential to improve the writing skills.
My experiences show me also that it is nessecary to find a good a relevant heading. You stop reading if the topic or the beginnig is boring.